In this episode, Rusha interview Dr. Nina Shapiro, Dr. Nina is the Director of Pediatric Otolaryngology and a Professor of Head and Neck Surgery at the David Geffen School of Medicine at UCLA. She is one of those superstars in medicine that has the rare ability to understand complex medical science but also communicate it to the public in a concise, clear and comprehensive way. That skill is exceedingly rare and unparalleled in its value. The COVID pandemic has brought to the forefront the weaponization of medical mis and dis information – putting all of us at risk. In this wide-ranging interview with this compelling physician and thought leader, we discuss the nature of medical information online from its historical roots to today.

We hit upon the rise of the anti-vaxxer trend, debates over mask mandates, the Theranos scandal and the nutritional myths and fad diets that seem to ever perpetuate. We also discuss in detail her fabulous book “Hype: A Doctor’s Guide to Medical Myths, Exaggerated Claims, and Bad Advice – How to Tell What’s Real and What’s Not.“

Key Highlights:

[00:01 – 07:45] – Opening segment

Rush introduces Dr. Nina Shapiro!

Hype is a problem that has been around for centuries

She believes that physicians should be more vocal about combating hype

[07:46 – 19:29] – The Dangers of Hype in the Medical Field

Dr. Nina discusses how hype can be dangerous and deceptive

The importance of informing patients about the risks and benefits of treatments

[19:30 – 27:08] – Breaking Down Complex Topics Into Easy To Understand Language

Dr. Nina discusses the importance of providing information to patients in a way that is both interesting and engaging

Breaking down complex topics into easier to understand language

 The lost trust between the medical establishment and the American public during the COVID response

The lack of trust has led to a decrease in the number of people who are seeking medical advice

[41:09 – 51:15] – Closing Segment

Dr. Nina discusses how physicians need to be more aware of the public’s distrust of the medical profession

Communicate with patients in a way that is both effective and non-confrontational

Connect with Dr. Nina at her website, get her book: Hype: A Doctor’s Guide to Medical Myths, Exaggerated Claims, and Bad Advice – How to Tell What’s Real and What’s Not., http://drninashapiro.com/, https://twitter.com/drninashapiro, https://www.amazon.com/Hype-Doctors-Medical-Exaggerated-Claims/dp/1250149304, https://www.latimes.com/opinion/story/2022-07-21/mask-mandate-covid-pandemic-los-angeles

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Tweetable Quotes:

Dr. Nina Shapiro – “If you’re just looking at. The media where you trust the people and you like what they have to say. You’re missing literally half of what the country is. The, you know, the other half of the country is seeing something completely different.”

Dr. Nina Shapiro – “I don’t think of medicine or science as a belief system. I think of it as what it is, a fact system.”

Rusha Modi – “You’re going to have to find a way to package so that people are willing to kind of take the medicine.”